Charitable giving is often deeply personal, and it’s likely each of your supporters has a unique and special motivation for giving. While it would be nice to be able to handcraft a personalized appeal for each of your donors, it simply isn’t realistic! That doesn’t mean that you need to take a “one size fits Read More »
Among DonorPerfect users, an astounding 4.7% of the entire year’s giving happens between December 29 and 31. Calendar year-end is a busy time for everyone, including your supporters, and many donors wait until the last minute to enjoy their annual charitable tax advantages. Luckily, there are ways you can nudge last-minute donors to support your Read More »
Meeting your supporters where they’re at and reaching them through multiple communications channels will help you reach your year-end fundraising potential. If you have donors who prefer giving through direct mail, the right social media post might inspire them to increase their giving, or serve as the reminder they needed to send in their annual Read More »
Excellent year-end campaigns strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. They’re specially crafted for each recipient, and encourage your community to dream big about the future they’re helping make possible. Your appeals reach homes at just Read More »
At DonorPerfect, we believe that luck comes to the well-prepared. When your database is prepped and ready for the busiest fundraising season of the year, you’ll be able to spend your time creating dynamite appeals and effective stewardship touches instead of worrying about whether you have the right addresses for your donors. Not sure about Read More »
It might be too early to start dreaming about twinkly lights, hot cocoa, and warm, fuzzy socks – but it’s definitely not too early to start thinking about your year-end fundraising plan! Among DonorPerfect partners, over a third of all giving happens in the last three months of the year, so it pays to plan Read More »
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