The average person receives more emails in a day than they can realistically read, much less respond to or act on. The average donor also cares about more causes than they can realistically support at one time. These factors can make it difficult for nonprofits to send Giving Tuesday emails that stand out in their Read More »
Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation. Each generation brings different experiences, values, and Read More »
Artificial Intelligence (AI) can’t replace the job of a fundraiser, but it allows them to welcome a world of possibilities. Let’s discuss how nonprofit professionals can leverage AI, and specifically, how these tools can help fundraising teams execute a successful Giving Tuesday campaign. As a nonprofit professional empowered with AI, you step into the role Read More »
One of the busiest fundraising times of the year is almost upon us. As the summer winds down, many nonprofits begin preparing for their year-end push and that includes Giving Tuesday, a potentially lucrative day for many organizations. While participation in the day can be fairly simple, smartly tracking your success may prove more complicated. Read More »
It’s worth noting that procrastination isn’t related to self-control. In fact, plenty of procrastinators are perfectionists stuck in a freeze state. So, even if you find yourself working on your Giving Tuesday fundraising campaign right up until the last minute, rest assured that you can still make the most of this worldwide generosity movement with Read More »
More than a third of annual giving happens in the last three months of the year, according to DonorPerfect research. Having a plan in place to steward Giving Tuesday donors sets you up for a successful year-end, and the new year after that. It’s easy to feel anxious going into Giving Tuesday, but at this Read More »
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