Recurring gifts are the most effective and effortless way to retain donor support beyond Giving Tuesday. During the year-end giving season, many fundraisers launch a monthly giving program to make sure their efforts are organized and measurable, especially when working toward a Giving Tuesday goal. Nonprofits that create a monthly giving program through DonorPerfect have Read More »
We know that many fundraisers are one-person bands, or only have a few hands on deck to write Giving Tuesday communications. But the beauty of Giving Tuesday – besides worldwide generosity – is that you get to choose what your participation looks like. You know your organization’s workflow better than anyone, so feel free to Read More »
We frequently get questions from DonorPerfect clients about multichannel fundraising and Giving Tuesday, respectively. Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity. Starting from scratch is hard, so we’ve gathered Read More »
With the cost of direct mail production on the rise, many nonprofits are turning to email marketing as a cost-effective alternative. This is especially true on Giving Tuesday – a time-sensitive, online giving event – as it can be difficult to guarantee timeliness through the Postal Service. Emails and social media posts keep nonprofits engaged Read More »
Setting a goal for GivingTuesday starts with assessing your reasons for participating. Besides donations, think about what you hope to gain from your GivingTuesday efforts. For many organizations, the answer is new donors. What better way to draw in new supporters than a worldwide, community-based appeal with recognizable nonprofit branding? Last year, 35 million people Read More »
Giving Tuesday is the time for your organization to shine online. It’s a worldwide generosity movement that gains traction way beyond your immediate community – millions of people come together through social media, crowdfunding, and more to make a global impact. It even has its own hashtag to easily expand your reach. That’s why a Read More »
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