Monthly Giving Wisdom from the Crowd

Asking questions can spark new fundraising ideas

In a recent training for DonorPerfect users titled, “The Ins and Outs of Monthly Giving,” attendees jumped in with questions that helped other viewers consider new approaches to their monthly giving strategy.

While each of these questions received a detailed answer on how to use DonorPerfect to accomplish the task at hand, they also struck at the heart of recurring giving fundraising: how can we make giving easy and convenient for donors, without neglecting or annoying these reliable and steady givers?

Learning how to keep track of your monthly givers, setting up unique communications to send automatically, and making sure the donor’s experience is frictionless are all key elements in running a successful monthly giving program.

Are you ready to start or grow your monthly giving program? Get the free Monthly Giving Success Kit for your ticket to sustainable fundraising!

Breaking goals down into micro-projects can inspire your donors

Nearly 120 fundraisers tuned in to a recent DonorPerfect training titled, “Communicating with Donors about Monthly Giving.” Attendees chimed in with ways they help their supporters see the impact of monthly gifts and ideas for future campaigns:

While each of these ideas can be effective in soliciting one-time donations, they can also help your monthly giving program grow. Try showing your donors how much their impact could grow by switching from a one-time gift to a monthly commitment. 

Want a user-friendly, customizable online donation form that inspires more monthly gifts? See how DP Forms can help you save time and boost your digital fundraising results.

Prioritizing regular communication can keep monthly givers engaged

DonorPerfect community fan favorite Pam Grow recently led a free webinar titled, “A Plan for Growing Your Monthly Giving: Making it Happen in 2024.” In it, she discussed the importance of staying in touch with your monthly donors across a variety of channels, and for a variety of reasons. 

“Why do donors stop giving? 53% of donors surveyed said they stopped giving because the organization failed to properly communicate in one way or another. 46% of donors leave for reasons tied to a lack of meaningful information or a feeling that they’re giving is not appreciated. 60% want impact and success stories and they say their decision to give again hinges greatly on the organization’s ability to show exactly what it can accomplish. That’s why monthly giving is such a smart fundraising strategy. It really pays to have a strong monthly giving program.”

– Pamela Grow

Grow also shared words of wisdom from copywriter and donor retention expert, Lisa Sargent: “Don’t stop communicating.” Keep in touch with your monthly givers throughout the year to help them see the special role they play in your community. “I always want to send an appeal to my monthly supporters with some very special language letting them know how much they matter, and asking for an extra special gift,” Grow says.

DonorPerfect clients: Visit the Learning Center to schedule 1-on-1 trainings, learn how to optimize your system for your unique needs, and access on-demand webinars for topics you’d like to revisit.

Don’t have DonorPerfect? You can access our free, expert-led webcasts!

Investing in the right fundraising software can help your nonprofit grow

Your mission deserves to be supported and uplifted, and that includes making use of technologies that help out beyond keeping track of donations. The DonorPerfect team is here to help you optimize your time spent fundraising, so you can raise the resources you need for your community to thrive. Nonprofits who use DonorPerfect raise 25% more funds in their first year with us – get a demo to learn how.