woman using DonorPerfect Online Forms to make a tribute donation

October 29, 2024 | Donor Acquisition, Donor Engagement, Nonprofit Trends, Online Fundraising

Raise More with Tributes: How DonorPerfect Can Help

Tribute donations offer a meaningful way to honor loved ones—family members, friends, coworkers, or even pets—while supporting a nonprofit’s mission. Whether given in memory, to celebrate milestones, or as a unique holiday gift, these contributions help organizations forge connections with both new and returning donors.

With one-third of donors making tribute gifts each year, tributes represent a growing revenue stream for nonprofits and can also pave the way for future donations, including legacy giving.

4 ways tributes help you raise more funds 

1. Attract new supporters

Tribute donations often come from first-time donors. While they may be unfamiliar with your cause, the personal nature of a tribute gift serves as a gateway to your mission and values.

How: Promote your tribute donation form on social media, or send emails encouraging tribute donations as alternatives to traditional gifts among family and friends. 

Constant Contact is included in all DonorPerfect plans. Use exclusive built-in templates to develop your tribute campaign!

2. Deepen donor involvement

When donors interact with nonprofits through emotional experiences, like honoring a loved one, they are more likely to form a bond with your organization and remain involved.

How: Invite tribute makers to volunteer, start peer-to-peer fundraising campaigns, or introduce your cause to their networks to strengthen relationships and expose your mission to potential supporters.

3.  Inspire generous giving

People are inclined to give more when their donation honors or memorializes someone they care about, especially if they see their dedicated gift as a way to create positive change through your nonprofit. 

How: Use social media, newsletters, or annual reports to highlight tribute gifts and the impact of your organization’s work. 

Need help telling your story? Let the free DonorPerfect AI Fundraiser Bot assist you with drafting all your communications.

4. Cultivate long-term loyalty

Acknowledging tribute gifts and maintaining consistent communication encourages ongoing support for your nonprofit and can motivate future planned gifts.

How: Add new tribute donors to a welcome email series to keep them informed and engaged with your mission.

How DonorPerfect supports tribute success

Nearly 50% of DonorPerfect customers use tributes as an essential part of their fundraising, benefiting from features designed to enhance the donor experience, save time, and streamline workflows.

DonorPerfect’s new online donation forms make it even easier for nonprofits to capitalize on this growing fundraising approach.

DonorPerfect tribute management features:

  • Seamless tribute management: Create, view, sort, search, merge, and delete tributes from one central location.
  • Heartfelt messages: Enable tribute givers to include notes with their donations, deepening the emotional connection to their gift.
  • Immediate notifications: Donors can choose how individuals are notified about their tribute gift—by email or traditional mail—adding a personal touch.
  • Customizable forms: Design tribute forms with suggested giving amounts and branding that matches your nonprofit, helping build trust.
  • Automatic records: Tribute messages and gift details are automatically added to the gift record, eliminating manual data entry.
  • Flexible reports: Export tribute lists for use in newsletters or on your website to showcase your mission and the stories behind the gifts.

Increase your fundraising with tributes

Incorporating tributes into your fundraising strategy allows you to build genuine relationships, with both new and existing donors while fostering a sense of community around your cause. With DonorPerfect’s tools, you can effectively engage new supporters and provide a seamless online giving experience.Not partnering with DonorPerfect yet? Request a demo today to discover how DonorPerfect can help you promote and manage tributes to raise more for your mission.

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Janell Lewis
Meet the author: Janell Lewis

Janell joined the DonorPerfect marketing and communications team in 2023. With over 15 years working in the nonprofit realm, she’s navigated many roles from public relations and fundraising to media relations and website management. Her commitment to nonprofits traces back to early in her life...

Learn more about Janell Lewis