December 14, 2021 | Fundraising Communication, Online Fundraising

Sign Up Now for a Free Shop for Good Program That Gives Nonprofits More Than AmazonSmile

Signn Up Now for a FREE Shop for Good Program That Gives Nonprofits More than AmazonSmile
With a miniscule share of overall earnings and no access to supporters’ data, it’s not surprising that many fundraisers aren’t particularly fond of AmazonSmile. But with online shopping more prevalent than ever before, the “shop for good” strategy can lend much-needed support to nonprofits that are struggling due to the COVID pandemic. Fortunately, there’s an alternative to AmazonSmile, with the kind of benefits fundraisers expect from a program designed to fuel their mission. We’re excited to share a new shop for good program that truly rewards its nonprofit participants: Introducing ShopRaise. Sign up for ShopRaise now! SIGN UP NOW »

Compare ShopRaise and AmazonSmile

By participating in the ShopRaise program, your donors can raise more for your mission while shopping at the stores they know and love.
ShopRaise AmazonSmile
% Contribution to your cause up to 10% 0.05%
$ Contribution to your cause ($75 purchase) avg $1.50-$7.50 $0.37%
Provides custom marketing materials yes no
Provides access to supporter data yes no
Provides support to maximize results yes no
Custom mobile and browser apps yes no
Works directly with Charities / Nonprofits yes no

How does ShopRaise work?

When donors shop online through the ShopRaise app or with a ShopRaise browser plug-in installed, their purchases will be credited to your nonprofit. When the retailer settles the transaction at the close of the purchase return window, ShopRaise distributes the allocation attributed from the purchase to the nonprofit. After you receive the funds, donor and donation data can be imported to your DonorPerfect database so you can see the full value of your donors and their engagement with your organization.

3 ways donors can shop for good using ShopRaise right now

Donors can sign up and “shopraise” in a flash, so let them know how the purchases they’ll make this week can champion the good you’re doing in their community - at no extra cost to them!

Purchasing holiday gifts for loved ones

As holiday sales kick off early, your supporters have already started shopping. Let them know the gifts they give to friends and family can also benefit a cause they care about. Favorite holiday gift retailers that work with ShopRaise include:
  • Nordstrom Rack
  • Macy’s
  • Old Navy
  • Ugg Australia
  • Best Buy
  • And more!

Buying everyday household items

From stocking up on essentials like toilet paper and paper towels to filling their pantry with groceries, your donors can raise money for your cause by buying from the go-to retailers we rely upon for just about everything. Household goods retailers using ShopRaise include:
  • Target
  • Walmart
  • Sam’s Club
  • Walgreens
  • Rite Aid
  • And more!

Making home a sweeter place to be

Home sweet home has never been more aspirational than in 2020, when quarantine and social distancing turned just about everyone into a homebody. As many of your nonprofit’s supporters spend their spare time inside sprucing up their space and splurging on kitchen appliances, they could be simultaneously giving to your cause. Home retailers using ShopRaise include:
  • Wayfair
  • Lowe’s
  • Bed Bath & Beyond
  • Home Depot
  • Ace Hardware
  • And more!

Recruit “shopraisers” with these email templates

Your donors won’t know their purchases can benefit your mission if you don’t tell them. Copy and paste these email templates to spread the word to your supporters about ShopRaise and its benefits today.

EMAIL TEMPLATE #1

Subject Line: ShopRaise for [NONPROFIT NAME]! Body Copy: Dear [SUPPORTER’S NAME], We know you’re passionate about supporting [NONPROFIT NAME]’s mission of [YOUR MISSION. Now, we’re asking for your help in raising funds to help our cause. This year, we’re using the new ShopRaise app, which gives a portion back to us whenever you do your normal shopping online at over 1,000 stores like Macy’s, Home Depot, and Walmart. Please help us support and promote our program by doing these 3 simple things:
  • Click the link below to get the ShopRaise app
  • Use tools in the mobile app to share it with family and friends
  • Shop online to support and help us reach our fundraising goals
Click the link below to get started. With your help, we can make a difference in the lives of the community we serve! [YOUR SHOPRAISE EMAIL LINK] Thank you so much, [YOUR NAME]

EMAIL TEMPLATE #2

Subject Line: ShopRaise for [Add Cause Name Here]! Body Copy: Dear [SUPPORTER’S NAME], [NONPROFIT NAME] is proud to announce a partnership with ShopRaise, an innovative and simple way to turn your everyday shopping at over 1,000 participating retailers into support for our cause. ShopRaise is an easy way to make philanthropy part of your online purchases. From groceries and apparel to technology and travel – a percentage of almost everything you buy goes to support our cause. The best thing is the program is free, you don’t pay any more for the items you buy and you get access to all the best coupons and deals. Please help us support and promote our program by doing these 3 simple things:
  • Click the link below to get the ShopRaise app
  • Use tools in the mobile app to share it with family and friends
  • Shop online to support and help us reach our fundraising goals
Click the link below to get started and thank you for championing our cause. [YOUR SHOPRAISE EMAIL LINK] Thank you so much, [YOUR NAME]

EMAIL TEMPLATE #3

Subject Line: Support [NONPROFIT NAME] Just by Shopping Online! Body Copy: Dear [SUPPORTER’S NAME], As you know, [MISSION/REASON YOU ARE FUNDRAISING - Example: we served over 600,000 home delivered meals to 7,500 homebound seniors last year. With COVID dramatically increasing the number of isolated households, our mission is more vital than ever.] Now it’s easy for you to help. ShopRaise is a simple way to support our mission through your online purchases. Every time you shop at participating stores, a percentage of your purchase will be donated by the store to our organization. The program is free, you don’t pay any more for the items you buy, and best of all, you get access to all the best coupons and deals. Please help us support and promote our program by doing these 3 simple things:
  • Click the link below to get the ShopRaise app
  • Use tools in the mobile app to share it with family and friends
  • Shop online to support and help us reach our fundraising goals
Click the link below to get started and thank you for being a part of the [NONPROFIT NAME] community. [YOUR SHOPRAISE EMAIL LINK] With gratitude, [YOUR NAME]

Email footer template

Now it’s easier than ever to support our mission! [NONPROFIT NAME] is proud to partner with ShopRaise. From groceries and apparel to technology and travel – a percentage of almost everything you buy using the ShopRaise app goes to support our cause. [YOUR SHOPRAISE EVERYWHERE LINK]

Feel good about making an ask that’s feasible for everyone

During such a tumultuous time in our country and the world, the opportunity to support causes we care about can be a cathartic and comforting experience. As unemployment rates are rising by the day, it’s important that nonprofits let donors know how they pitch in without having to give money. You can: Heaven knows, we could all use a little pick-me-up these days, so ensuring your fundraising strategy is inclusive to those who may not be able to give is crucial to maintaining the donor relationships that add so much meaning to the wonderful work you do.

Get Started with DonorPerfect and ShopRaise today

Written by Emily Patz