Online fundraising is the method of using the digital space to raise funds for a cause. Online fundraising can happen through various platforms, including websites, social media, and email. The most essential piece of online fundraising is providing a digital opportunity to make a donation.

The first step to online fundraising is setting up a method for accepting digital donations through a form. With this accessible and public portal, returning and potential donors can contribute funds electronically. Online fundraising is even easier with DonorPerfect tools that allow you to design branded donation forms with customized fields and suggested giving levels. Donors visit the form, enter their information, select a donation amount, and submit their contribution securely. DonorPerfect automatically captures and records these donations for easy tracking and reporting.

The advantages of online fundraising are numerous, including:

• Larger audience: Using the digital space gives organizations a wider reach. Nonprofits can now be discovered by potential donors outside of their circle because that unknown audience can access giving pages through web searches for a cause.
• Convenience: Donors can contribute when they want, from the comfort of their homes or on the go, using various devices.
• Streamlined donation process for the nonprofit: By setting up payment processing, a gift given through a DonorPerfect online form will automatically show in the donor record in DonorPerfect. This simplifies the donation process, leading to cleaner data and operational efficiency.
• Enhanced donor experience: With DonorPerfect, fundraisers can create user-friendly online donation forms that communicate exactly why the nonprofit is raising funds. Customization of images, fonts, and suggested giving amounts lead to better conversion rates and more raised for the cause.

As technology evolves, there are often new and creative ways to promote an online fundraising campaign. Do not be afraid to try something new – getting the word out is the most important thing. Any of the following serve as a starting point:

• Leverage social media: Share the donation page link on platforms like Facebook, Twitter, and Instagram. Nonprofits should also encourage supporters to use their personal platforms to spread the word.
• Send personalized emails: Utilize email marketing tools within DonorPerfect to send targeted messages to your donor base, informing them about the campaign and providing a direct link to donate.
  Communicate impact: Share engaging stories, videos, and images to inspire donors into action.
• Celebrating impact through your website, social media, and email communications will remind loyal donors and attract potential donors.

DonorPerfect offers comprehensive features to track and manage online donations. You can:

• Generate reports: Use DonorPerfect’s reporting capabilities to access real-time information on online donations, such as donation amounts, donor details, and campaign performance.
• Analyze donor data: Segment and analyze your donor data to identify trends, preferences, and opportunities for targeted fundraising efforts.
• Integrate with payment gateways: DonorPerfect integrates with popular payment gateways like PayPal and Venmo, allowing you to securely process online donations directly within the software.

Yes! Customizing an online form is an important part of online fundraising and DonorPerfect allows just that. When a form aligns with the organization’s branding and requirements, donors are reminded of the mission at the time of donation. With DonorPerfect online forms, nonprofits can add logos, select colors, and create custom fields to capture specific donor information. Additionally, DonorPerfect offers suggested giving levels and recurring donation options to maximize donor participation and retention.

Yes, online fundraising platforms like DonorPerfect prioritize security. They use industry-standard encryption protocols and secure payment gateways to ensure that donors’ personal and financial information remains protected. DonorPerfect complies with security standards such as Payment Card Industry Data Security Standard (PCI DSS) to safeguard sensitive data.