Values Over Valuables: Creating a Donor Retention Plan That Turns Transactions into Transformations

That old saying “math doesn’t lie” is particularly true when it comes to fundraising: 1) it’s far more cost effective to retain a donor than it is to acquire a donor, and 2) donor retention rates across all nonprofits continue to plummet. In this session, we’ll explore how focusing on donor values, rather than their wallets, can dramatically improve retention rates. This session provides practical planning tools and strategic frameworks that transform one-time gifts into lasting relationships. You’ll leave with actionable steps to implement a retention strategy that honors donors as partners in your mission, backed by current statistics that prove why retention deserves your attention. Bring your challenges and questions as we collaboratively build retention plans that create genuine connection in an increasingly transactional world.