The Donor Journey

Your Free Roadmap to Donor Acquisition, Retention, and Reactivation, by Cherian Koshy, CFRE, and DonorPerfect

What is a donor journey? Put simply, it’s the way the relationship between a donor and a nonprofit evolves over time— like engaging with your nonprofit for the first time, learning about your mission, making their first gift, and becoming a loyal donor. 

Here’s what you can expect to learn in this free guide: 

Mapping your donor journeys – Learn how to visualize and optimize the path your supporters take from first contact to long-term engagement

Personalizing the donor experience – Explore strategies for tailoring your donor journey to individual preferences and behaviors, creating more meaningful and impactful interactions

Measuring and optimizing – Discover key metrics to track and provide a framework for continuous improvement of your donor journey