Donor Journeys

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Map the best donor journeys for your mission

Chart paths to donor acquisition, retention, and reactivation

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The art and science of fundraising merge into donor journeys. A donor journey reflects the way relationships between donors and nonprofits evolve over time. When you map common donor experiences using donor journeys — like engaging with your nonprofit for the first time, learning about your mission, and becoming a loyal donor — you’ll put your supporters on the path to generosity, with plenty of room for personalization along the way.

With DonorPerfect, you can plot your donor journeys directly in your system. And with a free guide from fundraising expert Cherian Koshy, you’ll be ready to craft strategic donor journeys that support your fundraising goals.

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Watch & Learn:

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Personalized Pathways: Using Psychology to Map Key Donor Journeys

Personalized Pathways: Using Psychology to Map Key Donor Journeys

Join Cherian Koshy, CFRE, to learn more about effective donor journeys, and how you can use key psychological principles to
Cracking the Code: The Secret to Raising More Money with Smarter Systems

Cracking the Code: The Secret to Raising More Money with Smarter Systems

In this practical session, we’ll reveal how smarter systems can unlock untapped revenue and boost your fundraising ROI.
Cultivating Connection: Strategies for Sustained Donor Engagement

Cultivating Connection: Strategies for Sustained Donor Engagement

Gain insights on personalized communication, effective donor recognition, and creating meaningful touchpoints.

Set donors on the right path, directly in DonorPerfect

See donor journeys at a glance in DonorPerfect.

New Donor Journey

The New Donor Journey sets your nonprofit up for an excellent first impression with new and prospective donors. Guide prospects from expressing interest in your mission through making and being thanked for their first gift.

Donor Retention Journey

The Donor Retention and Upgrade Journey is where your donors will likely spend most of their time with you. Use this journey to honor your loyal supporters, be connected to your community, and stay up-to-date with your donors’ philanthropic goals.

Lapsed Donor Journey

The Lapsed Donor Reactivation Journey helps you learn why people might stop giving, and reconnect with those who are interested in remaining part of your community. You can also use this journey to keep your database clean, and focus your energy on people who are truly interested in supporting your cause.

Leverage your tech to support the soft skills of fundraising

Create Your Donor Journey Roadmap

Create Your Donor Journey Roadmap

A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone.
Donor Journeys: What They Are & How To Personalize Them

Donor Journeys: What They Are & How To Personalize Them

Donor journeys have become a hot topic among nonprofit professionals. Are fundraisers putting their donor prospects in a box with
7 Ways to Tailor Your Nonprofit CRM for Fundraising Success

7 Ways to Tailor Your Nonprofit CRM for Fundraising Success

Every nonprofit has its own story—its mission, the people it serves, and the relationships it builds with donors. Just like

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See how DonorPerfect makes a real-world difference

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Living Hope International

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Tree of Lights foundation

Tree of Lights

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The Donor Journey

The Donor Journey

What is a donor journey? Put simply, it’s the way the relationship between a donor and a nonprofit evolves over
Donor Connection Guide: Why Engagement Isn’t Enough

Donor Connection Guide: Why Engagement Isn’t Enough

Strong donor relationships are the cornerstone of successful fundraising. Traditional engagement strategies, however, can feel transactional – failing to create
Donor Engagement Models for the Digital Age

Donor Engagement Models for the Digital Age

Old fundraising models like the “donor funnel” fall short because they emphasize monetary contributions over meaningful connections. Our free guide

Frequently Asked Questions

1. What is a donor journey?


2. Why do I need donor journeys?


3. What are the benefits of creating multiple donor journeys?


4. How can I create the best donor journeys for my specific mission?


5. How does DonorPerfect help with donor journeys?


Get your copy of The Donor Journey

Find out how major donors give and how you can engage them in this insightful guide.