Donor Journeys

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Map the best donor journeys for your mission

Chart paths to donor acquisition, retention, and reactivation

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The art and science of fundraising merge into donor journeys. A donor journey reflects the way relationships between donors and nonprofits evolve over time. When you map common donor experiences using donor journeys — like engaging with your nonprofit for the first time, learning about your mission, and becoming a loyal donor — you’ll put your supporters on the path to generosity, with plenty of room for personalization along the way.

With DonorPerfect, you can plot your donor journeys directly in your system. And with a free guide from fundraising expert Cherian Koshy, you’ll be ready to craft strategic donor journeys that support your fundraising goals.

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Watch & Learn:

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New, Current, and Lapsed: Why You Need Different Donor Journeys

New, Current, and Lapsed: Why You Need Different Donor Journeys

Learn how to build effective donor journeys and track them using DonorPerfect fundraising software.
Donor Journeys in DonorPerfect

Donor Journeys in DonorPerfect

Learn about creating personalized roadmaps for new, retained, and lapsed donors in DonorPerfect.
Personalized Pathways: Using Psychology to Map Key Donor Journeys

Personalized Pathways: Using Psychology to Map Key Donor Journeys

Join Cherian Koshy, CFRE, to learn more about effective donor journeys and how to map cohesive journeys.

Set donors on the right path, directly in DonorPerfect

See donor journeys at a glance in DonorPerfect.

New Donor Journey

The New Donor Journey sets your nonprofit up for an excellent first impression with new and prospective donors. Guide prospects from expressing interest in your mission through making and being thanked for their first gift.

Donor Retention Journey

The Donor Retention and Upgrade Journey is where your donors will likely spend most of their time with you. Use this journey to honor your loyal supporters, be connected to your community, and stay up-to-date with your donors’ philanthropic goals.

Lapsed Donor Journey

The Lapsed Donor Reactivation Journey helps you learn why people might stop giving, and reconnect with those who are interested in remaining part of your community. You can also use this journey to keep your database clean, and focus your energy on people who are truly interested in supporting your cause.The Lapsed Donor Reactivation Journey helps you learn why people might stop giving, and reconnect with those who are interested in remaining part of your community. You can also use this journey to keep your database clean, and focus your energy on people who are truly interested in supporting your cause.

Leverage your tech to support the soft skills of fundraising

Transforming Major Gift Fundraising with a Multichannel Donor Journey

Transforming Major Gift Fundraising with a Multichannel Donor Journey

Major gifts drive nonprofit impact, fueling mission-driven programs and transformative change. These contributions provide the critical financial support needed to
How to Create Successful Donor Journeys Using Donor Management Software

How to Create Successful Donor Journeys Using Donor Management Software

A successful donor journey isn’t just about securing a single donation—it’s about fostering long-term relationships. Nonprofits that map out intentional,
Create Your Donor Journey Roadmap

Create Your Donor Journey Roadmap

A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone.

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Save time, raise money, and inspire donors with DonorPerfect, the fundraising software trusted by over 50,000 nonprofit professionals.

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The Donor Journey

The Donor Journey

What is a donor journey? Put simply, it’s the way the relationship between a donor and a nonprofit evolves over
Donor Connection Guide: Why Engagement Isn’t Enough

Donor Connection Guide: Why Engagement Isn’t Enough

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Donor Engagement Models for the Digital Age

Donor Engagement Models for the Digital Age

Old fundraising models like the “donor funnel” fall short because they emphasize monetary contributions over meaningful connections. Our free guide

Frequently Asked Questions

1. What is a donor journey?


2. Why do I need donor journeys?


3. What are the benefits of creating multiple donor journeys?


4. How can I create the best donor journeys for my specific mission?


5. How does DonorPerfect help with donor journeys?


Get your copy of The Donor Journey

Find out how major donors give and how you can engage them in this insightful guide.