Donor Journeys
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Map the best donor journeys for your mission
Chart paths to donor acquisition, retention, and reactivation
The art and science of fundraising merge into donor journeys. A donor journey reflects the way relationships between donors and nonprofits evolve over time. When you map common donor experiences using donor journeys — like engaging with your nonprofit for the first time, learning about your mission, and becoming a loyal donor — you’ll put your supporters on the path to generosity, with plenty of room for personalization along the way.
With DonorPerfect, you can plot your donor journeys directly in your system. And with a free guide from fundraising expert Cherian Koshy, you’ll be ready to craft strategic donor journeys that support your fundraising goals.
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Watch & Learn:
Register for upcoming webinars and watch recordings at your own pace
Personalized Pathways: Using Psychology to Map Key Donor Journeys
Cracking the Code: The Secret to Raising More Money with Smarter Systems
Cultivating Connection: Strategies for Sustained Donor Engagement
Set donors on the right path, directly in DonorPerfect
See donor journeys at a glance in DonorPerfect.
Lapsed Donor Journey
The Lapsed Donor Reactivation Journey helps you learn why people might stop giving, and reconnect with those who are interested in remaining part of your community. You can also use this journey to keep your database clean, and focus your energy on people who are truly interested in supporting your cause.
Leverage your tech to support the soft skills of fundraising
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Create Your Donor Journey Roadmap
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Donor Journeys: What They Are & How To Personalize Them
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7 Ways to Tailor Your Nonprofit CRM for Fundraising Success
Meet your fundraising success partner
Save time, raise money, and inspire donors with DonorPerfect, the fundraising software trusted by over 50,000 nonprofit professionals.
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See how DonorPerfect makes a real-world difference
Living Hope International
Tree of Lights
Get free fundraising guides from nonprofit thought leaders
The Donor Journey
Donor Connection Guide: Why Engagement Isn’t Enough
Donor Engagement Models for the Digital Age
Frequently Asked Questions
1. What is a donor journey?
2. Why do I need donor journeys?
3. What are the benefits of creating multiple donor journeys?
4. How can I create the best donor journeys for my specific mission?
5. How does DonorPerfect help with donor journeys?
Get your copy of The Donor Journey
Find out how major donors give and how you can engage them in this insightful guide.
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