SEE DONORPERFECT VS VIRTUOUS
Virtuous vs DonorPerfect
A nonprofit CRM comparison for growing and mid-sized teams evaluating Virtuous or weighing a switch from it.
What is the biggest difference between
Virtuous and DonorPerfect?
Predictable, all-in value.
All-in value means the tools most nonprofits use every day (email marketing, donation forms, payment processing, onboarding, and expert support) are part of your plan from the start, at a price you can see before you talk to sales.
DonorPerfect publishes plans starting at $119/month, with Constant Contact email marketing, integrated donation forms, and payment processing built into every plan.
Virtuous uses quote-based pricing tiered by annual fundraising revenue, with online giving, volunteer management, and advanced analytics offered as separate modules.
DonorPerfect was less expensive than Virtuous and still had what we needed.”
– Trinda G., Development Coordinator
Nonprofit CRM comparison: At a glance
| Category | DonorPerfect | Virtuous |
|---|---|---|
| Best for | Growing nonprofits and mid-sized teams that want an all-in-one system with predictable costs | Large nonprofits with dedicated staff to manage marketing automation and portfolio management |
| Core strengths | Unlimited custom fields, built-in email marketing, integrated payments, in-house onboarding and support | Modern interface, out-of-the-box portfolio management, automation, BI reporting |
| Tradeoffs | More configuration up front for portfolio management and automation | Quote-only pricing; key tools sold as add-on modules; longer implementation |
| Pricing model | Published starting price; plans by feature set | Quote-based; tiered by annual fundraising revenue |
| Onboarding | In-house team, typically 8 to 12 weeks | Often 6+ months, frequently with third-party consultants |
| Email marketing | Constant Contact built into every plan, with two-way sync | Native email tool; Constant Contact integration syncs one way |
| Campaign tracking | Separate campaign, solicitation, and sub-solicitation fields | One segment field for campaign and solicitation data |
| Payment processing | Integrated, including credit card, bank account, DAFs, and digital wallets | Online giving through Virtuous Raise module |
| Soft credits and tributes | Multiple per gift | One per gift |
Fundraising software reviews: What nonprofits say
Organizations often begin evaluating a Raiser’s Edge alternative when rising costs, administrative complexity, staff training requirements, or manual workarounds make it harder to complete routine fundraising tasks.
- If your priority is predictable costs, built-in tools, and hands-on support, DonorPerfect may be the stronger fit.
- If your priority is a modern interface, built-in portfolio management, and automation, Virtuous may fit your current needs.
Anytime I have run into a challenge, I reach out to [DonorPerfect] customer support and get help from a real person immediately.”
– Sophia D., Director of Development
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Virtuous vs DonorPerfect: Team needs
Which CRM is the better fit for your team?
The right nonprofit CRM depends on who will use it every day, how much in-house technical support you have, and how predictable your budget needs to be. For mid-sized nonprofits, that usually means a fundraising system that serves several roles at once, from gift entry to board reporting. Nonprofits that switch from Virtuous to DonorPerfect often cite cost growth, support response, and reporting effort as the reasons.
Development directors
Virtuous offers out-of-the-box portfolio management and automated donor journeys in a modern interface, which may appeal to teams with dedicated marketing staff.
DonorPerfect includes Constant Contact email marketing built into every plan and synced both ways with donor records, so development teams can segment, personalize, and send appeals without buying a separate email platform.
Donor database managers
Virtuous automatically flags bad contact data and possible duplicates, which helps teams keep records clean.
DonorPerfect gives database managers unlimited custom and calculated fields, separate campaign, solicitation, and sub-solicitation fields, custom data entry screens, batch gift entry (Plus and Pro), and multiple soft credits and tributes per gift, with professional services available for data cleanup.
Executive directors
Virtuous offers unlimited users and revenue-based tiers, which may suit organizations raising more than $5 million a year. (Its two pricing tiers are based on annual fundraising revenue—up to $5 million and over $5 million.)
DonorPerfect gives leaders a predictable plan price, board-ready dashboards, and a partner that is 100% employee-owned. That is one reason 90% of customers stay year after year, and nonprofits raise 25% more funds in their first year with DonorPerfect.
We also liked that [DonorPerfect] was employee-owned, rather than part of a large company.”
– Katie P., Development and Communications Manager
Virtuous vs DonorPerfect: Donor engagement and email
Which CRM is better for building donor relationships?
Automated acknowledgments, recurring gift tracking, and timely outreach help development teams steward donors consistently without adding manual work.
Virtuous is built around automation and responsive fundraising. Teams with in-house marketing resources may get the most from that approach. Its Constant Contact integration syncs in one direction.
DonorPerfect includes Constant Contact email marketing in every plan, with two-way sync to donor records. Nonprofits using Constant Contact with DonorPerfect see 31% higher open rates and 2.1x higher click-through rates than the industry average. Teams can also build donor journeys around giving history, campaign participation, and recurring gift status.
(DonorPerfect includes) tight integration with Constant Contact that allows for very polished emails and tracking back to the donor record.”
– John L., Volunteer
Virtuous vs DonorPerfect: Reporting and visibility
Which CRM gives teams more reporting control?
Reporting you can run without exporting to a spreadsheet saves staff hours, speeds up board reports, and makes campaign results easier to compare.
Virtuous offers advanced custom reporting through its BI and analytics tools, a strength for teams with analysts on staff.
DonorPerfect includes customizable dashboards and reports in every plan, with scheduled reports on Plus (5) and Pro (100) and enterprise reports and graphs on Pro. Separate campaign, solicitation, and sub-solicitation fields let teams report on appeal segments or event packages without workarounds. Teams can report on donor retention, campaign performance, and monthly giving.
We [switched to] DonorPerfect because we were looking for a more robust and scalable platform with stronger reporting, customization, and donor management capabilities.”
– Samantha M., Administrative Assistant
Virtuous vs DonorPerfect: Payments, data, and integrations
What to review before switching from Virtuous
Email, accounting, online giving, prospect research, and matching gifts all need to stay in sync with your donor records.
Both platforms integrate with Intuit QuickBooks Online and Sage Intacct Accounting. However, DonorPerfect is also compatible with QuickBooks Desktop and powers a deeply integrated solution with Sage called Sage Intacct Fundraising.
DonorPerfect includes integrated payment processing in every plan, with credit and debit cards, ACH, PayPal, Venmo, and digital wallets syncing directly to donor records in real time. DonorPerfect Payment Services is PCI compliant. Beyond that, DonorPerfect connects with 30+ partner solutions purpose-built for nonprofits.
Virtuous extends its platform through an open API and its own add-on modules for giving, volunteers, and analytics.
We especially appreciate that the integration with other software (like QuickBooks) is seamless.”
– Randy S., CEO
For example:
DonorPerfect users can connect specialized tools to keep donor data synced and centralized.
Online Fundraising
Matching Donations
peer-to-peer fundraising
event registrations
direct mail fundraising
direct mail fundraising
prospect research
Virtuous vs DonorPerfect: Pricing
How to evaluate software costs beyond the plan price
The true cost of a nonprofit CRM includes add-on modules, implementation, support tiers, and the staff time spent on workarounds. Ask both vendors for a total first-year cost, not just a plan price.
DonorPerfect publishes plans starting at $119/month. Every plan includes:
- Free data transfers from most CRMs
- Constant Contact email marketing platform
- Integrated donation, volunteer, membership, and event forms
- Self-service donor portals
- Integrated payment processing and digital wallet donations
Virtuous does not publish prices. Its CRM+ platform is quoted in two tiers based on annual fundraising revenue (up to $5 million and over $5 million), with unlimited users. Online giving, volunteer management, advanced analytics, and other tools are offered as separate modules.
The transition to DonorPerfect was easy, and I appreciated the affordability and not having to sign a lengthy contract.”
– Nanette P., Director of Development
Questions to ask any vendor:
- What is the contract term, and does it renew automatically?
- Is there a cap on price increases at renewal?
- Which features I need are add-ons, and what do they cost?
- Are implementation, data migration, and phone support included?
- How long does implementation take, and is it done by your team or a third-party consultant?
- Does your email tool sync both ways with donor records?
- Can I track campaigns, appeals, and event packages in separate fields and report on each?
Switching from Virtuous to DonorPerfect
Migration
Transfer donor records, gift history, recurring donations, soft credits, and custom fields, with free data transfers from most CRMs.
Implementation
Our in-house team customizes DonorPerfect to your campaigns, reports, users, and workflows. No outsourcing.
Onboarding
Follow a personalized plan built around your timeline, typically 8 to 12 weeks from kickoff to go-live.
Training
Join live product classes, free expert webinars, and the annual conference.
Support
Get help from fundraising experts by chat, phone, and email, plus ongoing learning resources.
From the initial salesperson to our onboarding coordinator and trainer, everyone is helpful and accessible.”
– Kendra M., Chief Development Officer
Get a personal demo
Whether you are choosing your first nonprofit CRM or deciding whether you have outgrown your current one, the DonorPerfect team brings 45+ years of experience helping nonprofits at every stage of growth.