Do I need technical experience to enable this integration?

Not at all! The setup takes just a few minutes and doesn’t require any coding. Simply enter your Google Analytics Measurement ID in the form settings in DonorPerfect when creating your donation, volunteer, or sign-up form.

Is there a cost to use Google Analytics with DonorPerfect?

No. Both Google Analytics and the integration are completely free to use.

Can I use Google Analytics to see how donors or constituents found and interacted with my forms?

Yes! Google Analytics tracks the origin of form visitors, including websites, emails, social media, and paid ads. You can also set up conversion goals and event tracking to measure form submissions and interactions. For deeper insights, use UTM parameters to tag specific links and track campaign-level performance.

Google Analytics

Integrations / Email + Text + Marketing / Google Analytics

Google Analytics

Category: Email + Text + Marketing

Country Availability: Canada, United Kingdom, United States

Integration Type: Native (built-in)

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Overview

Google Analytics 4 (GA4), the leading website reporting platform, integrates directly with DonorPerfect Forms, with no coding required. This built-in connection helps you track how donors and constituents interact with your nonprofit’s forms. By connecting your donation forms, event registrations, sign-up forms, or volunteer forms to Google Analytics, you can see how many visitors complete your forms and how many do not, helping you identify opportunities for form improvements.

Benefits

Identify opportunities to increase form completion rates
Focus your marketing efforts on the channels, such as email, social, and web, that deliver results for your organization
Understand donor engagement patterns to improve outreach
Gain insights without technical setup or added cost

Features

Built-in integration with DonorPerfect Forms (no coding required)

Real-time tracking of form views, drop-offs, and completions

Event and goal tracking to measure completed donations and sign-ups

UTM (URL tracking) support to measure email, ad, and campaign performance

Anonymous tracking of visitor location, device type, and demographics

Reports on new vs. returning visitors and their engagement behavior

Compatible with multiple data streams and existing GA4 properties

Free to use with unlimited users in your Google Analytics account

Frequently Asked Questions

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