Donor Retention is a Problem; A Monthly Giving Program Can Help
The Association of Fundraising Professionals and the Urban Institute have partnered with leading donor management systems (DonorPerfect was a founding member), to help provide data on a major problem facing nonprofits: retaining donors. It’s called the Fundraising Effectiveness Project, and they have been collecting data since 2006. Unfortunately, the situation has not improved greatly over the years: […]
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