Nonprofit Technology & Fundraising Blog
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October 29, 2024 | Donor Acquisition, Donor Engagement, Nonprofit Trends, Online Fundraising
Tribute donations offer a meaningful way to honor loved ones—family members, friends, coworkers, or even pets—while supporting a nonprofit’s mission. Whether given in memory, to celebrate milestones, or as a unique holiday gift, these contributions help organizations forge connections with both new and returning donors.
With one-third of donors making tribute gifts each year, tributes represent a growing revenue stream for nonprofits and can also pave the way for future donations, including legacy giving.
Tribute donations often come from first-time donors. While they may be unfamiliar with your cause, the personal nature of a tribute gift serves as a gateway to your mission and values.
How: Promote your tribute donation form on social media, or send emails encouraging tribute donations as alternatives to traditional gifts among family and friends.
Constant Contact is included in all DonorPerfect plans. Use exclusive built-in templates to develop your tribute campaign!
When donors interact with nonprofits through emotional experiences, like honoring a loved one, they are more likely to form a bond with your organization and remain involved.
How: Invite tribute makers to volunteer, start peer-to-peer fundraising campaigns, or introduce your cause to their networks to strengthen relationships and expose your mission to potential supporters.
People are inclined to give more when their donation honors or memorializes someone they care about, especially if they see their dedicated gift as a way to create positive change through your nonprofit.
How: Use social media, newsletters, or annual reports to highlight tribute gifts and the impact of your organization’s work.
Need help telling your story? Let the free DonorPerfect AI Fundraiser Bot assist you with drafting all your communications.
Acknowledging tribute gifts and maintaining consistent communication encourages ongoing support for your nonprofit and can motivate future planned gifts.
How: Add new tribute donors to a welcome email series to keep them informed and engaged with your mission.
Nearly 50% of DonorPerfect customers use tributes as an essential part of their fundraising, benefiting from features designed to enhance the donor experience, save time, and streamline workflows.
DonorPerfect’s new online donation forms make it even easier for nonprofits to capitalize on this growing fundraising approach.
Incorporating tributes into your fundraising strategy allows you to build genuine relationships, with both new and existing donors while fostering a sense of community around your cause. With DonorPerfect’s tools, you can effectively engage new supporters and provide a seamless online giving experience.Not partnering with DonorPerfect yet? Request a demo today to discover how DonorPerfect can help you promote and manage tributes to raise more for your mission.
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